Scott Vincent Borba, Founder of Borba Skincare, was honored as the BIW Entrepreneur of the year. He was also the featured speaker and had quite a bit to say about innovation in the beauty industry.

Launching Borba was a long journey, Scott started at hard candy and credits several innovations to discoveries made while playing with his nieces. Whenever working on testing out a new idea for product evolution or adjustment, he found the work re-ignited his passion and often the passion of those ar… Continue

Stay Safe In The Sun This Summer

The most important function of sunscreen is to reduce the amount of solar UV the skin receives, therefore protecting it from the damaging and potentially dangerous effects of UV radiation. An effective sunscreen must contain ingredients that absorb and reflect UV radiation before it can penetrate and damage the skin.

SPF (Sun Protection Factor) is a measure of protection against erythemally weighted UV, which includes UVA & UVB. An SPF number indicat… Continue

In today’s economic turmoil, almost everyone is feeling the effects of the downturn and it seems that with every marketing dollar spent, we always look for ways to do more with less money. Business owners seek solutions to reach their target audience, increase sales and build brand equity with the best ROI. Many find that PR offers the most cost-effective way to do just that.

Quite often in the search of the most effective marketing tool I find that PR is confused with advertising and the lines… Continue